Stop Waiting. Start Living.

FIBI is a call to action. To stop making excuses; To stop delaying joy; To take the leap—big or small. Book the trip. Send the message. Take the damn class. Order the dessert. Whatever it is: Fuck it. Book it.

Fuck It. Book It.

This Isn't Just Travel. It’s a Wake-Up Call.

It started with a few words scribbled down during a conversation with my buddies Marc and Steve who were dying—literally.

They weren’t talking about making money or their possessions.

They weren’t talking about jobs, titles, or how successful they were in their careers.

They were talking about how they wished they’d seen more of this world and if they had a redo, they would do just that.

Marc and Steve have sinced passed on, but that’s exactly when the FIBI movement was born—in their honour, and as a reminder to live fully while we still can.

Always Wanted to Learn How to Surf?

Fuck it. Paddle out. You weren’t meant to stay on shore.

FIBI Moments – Micro Wins, Major Moves

Not everything has to be a plane ticket.
Sometimes it’s just showing up. Saying yes. Hitting “send.”
Here are some real FIBI moments:

“I booked a last-minute trip to Portugal with no plan.”

“I texted my ex—not to get back together, just to say thank you.”

“I sat alone in a restaurant in Tokyo and loved every second of it.”

“I finally applied for the job I’ve always wanted."

“I bought the damn bike. Rode it across the Golden Gate.”

A bucket list isn’t a wish list. It’s a to-do list.

So what are you waiting for?
A perfect moment? A sign?
This is it.
This is your sign.
Fuck It. Book It.

Our FIBI Community Speaks!

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“I kept putting off the trip. Always an excuse—money, work, timing. Then my best friend got sick and said, ‘Don’t wait like I did.’ That hit me hard. I opened my laptop that night and booked a one-way ticket to Madrid. FIBI changed my life.”

- Jordan Miles

“For me, ‘fuck it, book it’ wasn’t about a plane ticket. It was about giving myself permission to live. I said yes to a date with someone I thought was out of my league. I was scared—but I did it. Three months later, we’re planning our first trip together. Thank you, FIBI.”

- Alex Rivera

“I used to think I’d do all the fun stuff ‘later.’ But what if later never comes? I started saying FIBI to everything. I went to Argentina solo. Took up pottery. Reached out to my estranged dad. This movement gave me permission to stop surviving and start living.”

- Sam Lee

Join the FIBI Movement

Life’s too short for “maybe later.”
Get your weekly dose of courage.
Fuck it. Book it.